Powerchair Billing
Electronic Retailing Association Wheelchair Project Raises Awareness for Global Foundation
Arlington, VA (PRWeb) March 1, 2007 -- The Electronic Retailing Association (ERA), the only industry association representing direct response marketing companies and major retailers that use electronic media to sell goods and services to consumers, has donated over $450,000 in marketing services to the Wheelchair Foundation in order to raise awareness for the global relief organization. Providing a public service announcement, a radio campaign, a print campaign, telemarketing services, and media placement for free, the ERA Wheelchair Project hopes to garner international attention for the Wheelchair Foundation. Involving the entire direct response industry, the ERA Wheelchair Project inspired more than 30 companies to donate their time and services toward this charitable initiative.
"We have seen immediate differences since partnering with the ERA, " says Chris Lewis, Vice President of Public Education for the Wheelchair Foundation. "Our international awareness has increased dramatically and our increase in web traffic has been enormous. As a non-profit organization, traditional media was not a viable option for us. But with the help of the ERA, the entire industry is giving in a multi-pronged way, incredibly impacting people in need."
Dan Danielson, CEO and co-founder of Mercury Media and former ERA chairman, initiated the ERA Wheelchair Project in 2005. Originally inspired by the Wheelchair Foundation's relatively unknown presence, measurable outcomes, and international scope, Danielson desired to put the creative talents, time and skills of the industry to good use. ERA's international reach was also a perfect match for the tremendously global Wheelchair Foundation.
"The Electronic Retailing Association is an international association. We have members in Europe, Central and South America, Asia, as well as North America. It was important that we find an organization to fit our international profile," Danielson says.
Notable companies who have partnered with the ERA Wheelchair Project to donate their services toward this campaign include Apex Media, DIRECTV, Discovery Communications, ShopNBC, Livemercial, Novus Print Media, Icon Media Direct, Response Magazine and LiveOps. Internationally, companies in Canada, Latin America, Japan, and the United Kingdom have also donated their services.
In addition to providing services, ERA has raised over $187,500 for the Wheelchair Foundation, which is equivalent to over 2,500 wheelchairs. This year, the ERA Wheelchair Project is slated to distribute wheelchairs in Israel, El Salvador, Chile, Vietnam, and South Africa, and also plans to distribute over 280 wheelchairs in Hong Kong during its 2007 Asia Conference in April. While originally intended to be a one-year program, the ERA Wheelchair Project will now continue indefinitely due to its remarkable and unprecedented success.
Founded on June 13, 2000 by Kenneth E. Behring, the Wheelchair Foundation is the largest wheelchair relief organization in the world. Currently, the Wheelchair Foundation delivers up to 10,000 wheelchairs per month. Each wheelchair is high quality and specifically designed for developing countries. A similar wheelchair would sell for over $500 in the U.S. The Foundation estimates that over 100 million people in the world are in need of a wheelchair. Thanks to the efforts of the Wheelchair Foundation, wheelchairs are being donated throughout the world to those who desperately need assistance.
For more information on the ERA Wheelchair Project, visit ERA's website at www.retailing.org.
ABOUT THE ELECTRONIC RETAILING ASSOCIATION
Representing a more than $300 billion market, the Electronic Retailing Association (www.retailing.org) is the only trade association in the U.S. and internationally for major companies in the multi-channel electronic retail industry, which includes long- and short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Guthy-Renker, HSN, QVC, ShopNBC, Match.com and eBay among its member companies.
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